Системы управления предприятием или "Рояль в кустах"Автор: Клюев В.В.
Название: Системы управления предприятием или "Рояль в кустах"
Издательство: Самиздат
Год : 2011
Страниц: 19
ISBN: нет
Формат: pdf
Размер: 10,78 Мб
Язык: Русский
Качество: хорошее

Пособие для предпринимателей, людей своего дела по разработке и развитию автоматизированных систем управления вашим бизнесом! На основе реального опыта работы. Освещен опыт построения простейшей информационной системы для предпринимателей расширяющих свой бизнес.
  • 0
Разместил: dim_boss | 12 сентября 2011 | Комментарии: 0 | Скачать

Principles of marketing (12th edition)

Название: Principles of marketing (12th edition)
Издательство: Prеntice Hаll Intеrnational
Автор: Philip Kotler, Gary Armstrong
Год: 2007
Количество страниц: 736
Формат: DJVU
Размер: 41 mb
Язык: English

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
  • 20
Разместил: marcil2000 | 12 сентября 2011 | Комментарии: 0 | Скачать

Инновационный бизнес. Корпоративное управление НИОКР
Название: Инновационный бизнес. Корпоративное управление НИОКР
Автор: М. Ю. Спасенных
Год издания: 2010
Издательство: Дело АНХ
ISBN: 978-5-7749-0603-1
Страниц: 148
Формат: PDF
Размер: 1,4 Мб (+3%)

Рассмотрены роль и тенденции развития научно-технического сектора в современном бизнесе. Проанализированы различные аспекты инфраструктурной корпоративной поддержки НИОКР. Особое внимание уделено принципам формирования корпоративной стратегии, обеспечивающей конкурентное преимущество в технологической сфере, а также вопросам мониторинга и аудита инновационной деятельности крупной компании.
Разместил: xessin1 | 9 сентября 2011 | Комментарии: 0 | Скачать

The Effective CIO: How to Achieve Outstanding Success through Strategic Alignment, Financial Management, and IT Governance

Название: The Effective CIO: How to Achieve Outstanding Success through Strategic Alignment, Financial Management, and IT Governance
Издательство: Auerbach Publications
Автор: Eric J. Brown, William A. Yarberry Jr.
Год: 2008
Количество страниц: 336
Формат: PDF
Размер: 4,5 mb
Язык: English

In a business world of uncertain budgets, relentless technology changes, scarce management talent, and intense production demands, theory is good, but practice sells. The Effective CIO: How to Achieve Outstanding Success through Strategic Alignment, Financial Management, and IT Governance is all about practice, successfully delivering the nuts-and-bolts for effective governance execution. It helps to dissolve the negative image many CIOs have as remote, purely rational decision machines, while demonstrating how to improve quality and throughput in your business.
  • 20
Разместил: marcil2000 | 8 сентября 2011 | Комментарии: 0 | Скачать

Distribution Channels: Understanding and Managing Channels to Market

Название: Distribution Channels: Understanding and Managing Channels to Market
Издательство: Kogan Page
Автор: Julian Dent
Год: 2008
Количество страниц: 368
Формат: PDF
Размер: 3 mb
Язык: English

Distribution represents about 50% of the activities of almost every industry and is critical to a company's success. Distribution is about more than logistics; it is about accessing and servicing markets and customers, controlling brands, creating differentiation, and improving the business model. This book targets those who are involved in the marketing and distribution of products and services, whether they are working for a supplier, a customer, or another player. It provides a fast track to the issues, measures, relationships and success factors involved in bringing products and services to market, and is especially relevant for those who are looking for guidance in addressing the commercial and financial aspects of their role. It is also relevant to those who are financially literate but new to the concerns of distribution.
  • 20
Разместил: marcil2000 | 8 сентября 2011 | Комментарии: 0 | Скачать

Environmental and Material Flow Cost Accounting: Principles and Procedures

Название: Environmental and Material Flow Cost Accounting: Principles and Procedures
Издательство: Springer
Автор: Christine M. Jasch
Год: 2008
Количество страниц: 194
Формат: PDF
Размер: 3 mb
Язык: English

Recognizing the increasing importance of environmental issues, energy prices, material availability and efficiency and the difficulty of adequately managing these issues in traditional accounting systems, several companies all over the world have started implementing Environmental and Material Flow Cost Accounting (EMA and MFCA). Environmental and Material Flow Costs Accounting explains and updates the approach developed for the United Nations Department of Economic and Social Affairs (DSD/UNDESA) and the International Federation of Accountants (IFAC) and in addition includes experiences of several case studies and recent developments regarding EMA and MFCA in national statistics and ISO standardization.
  • 60
Разместил: marcil2000 | 8 сентября 2011 | Комментарии: 0 | Скачать

The Complete Licensing Kit

Название: The Complete Licensing Kit
Издательство: Sphinx Publishing
Автор: James L. Rogers, Ron Idra
Год: 2007
Количество страниц: 288
Формат: PDF
Размер: 7 mb
Язык: English

Licensing is a multi-billion dollar industry. More people than ever are involved with intellectual property transactions and arrangements in everyday business. Anyone using, selling, transferring, giving, or obtaining permissions to use a product protected by intellectual property law can benefit from this book. It serves as an introduction and guide to reviewing, writing, and negotiating most of the licenses and agreements necessary to turn intellectual property into profit. Whether you are a business owner, inventor, engineer, artist, writer, photographer, or freelancer-The Complete Licensing Kit will give you a better understanding of your intellectual property rights and the processes of licensing and permission.
  • 80
Разместил: marcil2000 | 8 сентября 2011 | Комментарии: 0 | Скачать

Essentials of Business Processes and Information Systems

Название: Essentials of Business Processes and Information Systems
Издательство: Wiley
Автор: Simha R. Magal, Jeffrey Word
Год: 2009
Количество страниц: 200
Формат: PDF
Размер: 16 mb
Язык: English

This supplement text bridges the gap between the fundamentals of how businesses operate (processes) and the tools that business people use to accomplish their tasks (systems). The authors have developed this text for an introductory MIS or general business course to establish a fundamental understanding of business processes. Business students, regardless of their functional discipline, will be able to apply the real-world concepts discussed in this text immediately upon entering the workforce.
  • 20
Разместил: marcil2000 | 8 сентября 2011 | Комментарии: 0 | Скачать

Managing Brand You: 7 Steps to Creating Your Most Successful Self

Название: Managing Brand You: 7 Steps to Creating Your Most Successful Self
Издательство: AMACOM
Автор: Jerry S. Wilson, Ira Blumenthal
Год: 2008
Количество страниц: 256
Формат: PDF
Размер: 8 mb
Язык: English

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us--and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.
  • 20
Разместил: marcil2000 | 8 сентября 2011 | Комментарии: 0 | Скачать

Managing Service Operations: Design and Implementation

Название: Managing Service Operations: Design and Implementation
Издательство: Sage Publications Ltd
Автор: William J Hollins, John Higgins
Год: 2006
Количество страниц: 312
Формат: PDF
Размер: 2 mb
Язык: English

Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory. Readers are introduced to the main differences between managing services to managing products and given a concise induction into the core principles of operations management. The text then maps out each consecutive stage in the life of a service, from the initial business proposal for a new service, through market research practices, to the development and implementation of a service and concludes with the termination and disposal of a service
  • 20
Разместил: marcil2000 | 8 сентября 2011 | Комментарии: 0 | Скачать