Managing Service Firms: The Power of Managerial Marketing

Название: Managing Service Firms: The Power of Managerial Marketing
Издательство: Routledge
Автор: Per Skalen
Год: 2010
Количество страниц: 198
Формат: PDF
Размер: 1,5 mb
Язык: English

Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a managerial practice. Sk len focuses in particular on the managerial research tradition and managerial practice referred to as service marketing (sometimes service management), which is seen as a dominant managerial logic' by many marketing scholars.
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Accounting An Introduction

Название: Accounting An Introduction
Издательство: Ft. Prenticehall
Автор: Peter Atrill
Год: 2007
Количество страниц: 808
Формат: PDF
Размер: 11 mb
Язык: English

Designed to help you study, Accounting An Introduction 4th edition is praised for its clear, accessible and uncluttered style. It provides a comprehensive introduction to the main principles of financial accounting, management accounting, and the core elements of financial management. It has a clear and unequivocal focus on how accounting information can be used to improve the quality of decision making by managers. This, combined with the book's strong practical emphasis, provides you with the perfect grounding for your future career as a manager.
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Заборы и окна: Хроники антиглобализационного движения.Название: Заборы и окна: Хроники антиглобализационного движения.
Автор: Кляйн Н.
Издательство: — М.:ООО "Издательство "Добрая книга"
Год издания: 2005
Страниц: 304
Формат: RDF
Размер: 280 Мб

Заборы всегда были атрибутом капитализма, его единственным средством оградить собственность от потенциальных грабителей; они отделяли людей от бывших ранее общественными ресурсов, отрезали от необходимых им земли и воды, мешали пересекать границы и выходить на демонстрации в публичных местах.
Несмотря на тотальную приватизацию, выясняется, что есть вещи, которые не могут никому принадлежать: музыка, вода, электричество, идеи обладают природной сопротивляемостью огораживанию, они ускользают, переливаются поверх барьеров, вытекают через открытые окна.
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Design of Modern Heuristics: Principles and Application

Название: Design of Modern Heuristics: Principles and Application
Издательство: Springer
Автор: Franz Rothlauf
Год: 2011
Количество страниц: 278
Формат: PDF
Размер: 2 mb
Язык: English

Most textbooks on modern heuristics provide the reader with detailed descriptions of the functionality of single examples like genetic algorithms, genetic programming, tabu search, simulated annealing, and others, but fail to teach the underlying concepts behind these different approaches. The author takes a different approach in this textbook by focusing on the users' needs and answering three fundamental questions: First, he tells us which problems modern heuristics are expected to perform well on, and which should be left to traditional optimization methods.
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Building a High-Performance Team

Название: Building a High-Performance Team
Издательство: IT Governance Publishing
Автор: Sarah Cook
Год: 2009
Количество страниц: 128
Формат: PDF
Размер: 2 mb
Язык: English

This book is intended to provide IT managers with practical advice and tips on how to create a high-performance team. IT managers' work cannot be achieved without collaboration and teamwork. Whether leading a team, or working as a team member or part of a cross-functional team, the successful implementation of IT projects depends on effective team working. This book will help you to create a strong team. It is designed to assist you in understanding what the characteristics are of a high-performance team, to help you assess where your team stacks up and to develop a plan of action for realizing team potential.
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The SBI Group Vision & Strategy: Continuously Evolving Management

Название: The SBI Group Vision & Strategy: Continuously Evolving Management
Издательство: Wiley
Автор: Yoshitaka Kitao
Год: 2007
Количество страниц: 164
Формат: PDF
Размер: 4 mb
Язык: English

Praise for The SBI Group Vision and Strategy "Yoshitaka Kitao is a source of wisdom for tomorrow's leaders. He combines lessons from his predecessors with his own New Economy experiences in this unique guide to navigating today's business climate." Mitchell H. Caplan, Chief Executive Officer, E*TRADE Financial Corporation "Yoshitaka Kitao's book offers an inside look at how he founded and built SBI Holdings into a major financial services company in just seven years. It's a remarkable and insightful story.
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Категория » КНИГИ » БИЗНЕС

Marketing

Название: Marketing
Издательство: South-Western College/West
Автор: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Год: 2010
Количество страниц: 804
Формат: PDF
Размер: 33 mb
Язык: English

You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing."
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Категория » КНИГИ » БИЗНЕС

The Business of Tourism

Название: The Business of Tourism
Издательство: Prentice Hall
Автор: J. Christopher Holloway, Claire Humphreys, Rob Davidson
Год: 2009
Количество страниц: 776
Формат: PDF
Размер: 23 mb
Язык: English

An invaluable foundation book for Tourism or Tourism Management students, Holloway et al offers historical context, background theory and current research, making it possible for students to see how the industry has developed and to contextualise the current issues and challenges that Tourism is facing today. Holloway et al place emphasis on the practical operational aspects of the tourism industry, making this book well-suited to students who intend to one day work in Tourism.
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Interactive Marketing: Revolution or Rhetoric?

Название: Interactive Marketing: Revolution or Rhetoric?
Издательство: Routledge
Автор: Christopher Miles
Год: 2010
Количество страниц: 256
Формат: PDF
Размер: 2 mb
Язык: English

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication.
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IT Service Catalog Process Management Templates and Examples Workbook - The Service Catalog Planning, Implementation and Maintenance Guide

Название: IT Service Catalog Process Management Templates and Examples Workbook - The Service Catalog Planning, Implementation and Maintenance Guide
Издательство: Emereo Pty Ltd
Автор: Gerard Blokdijk, Claire Engle, Jackie Brewster
Год: 2008
Количество страниц: 168
Формат: PDF
Размер: 1 mb
Язык: English

Service Catalog Management is a key component of the ITIL Framework. Carefully planned and documented IT Service Management (ITSM) processes are becoming an increasingly important component in the delivery of higher customer satisfaction. The Service Catalog Process Management Templates and Examples Workbook provides a wide variety of resources to boost your understanding and ability to implement and manage Service Catalog Management in your organization.
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