Marketing Planning and Strategy
Автор: Subhash C. Jain
Название: Marketing Planning and Strategy
Издательство: South-Western Educational Publishing
Год: 1999
Формат: PDF
Размер: 13 Mb
Язык : English
Для сайта: MirKnig.com

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
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Категория » КНИГИ » БИЗНЕС

Law of Financial Success
Автор: Fiduciary Press
Название: Law of Financial Success
Издательство: Kessinger Publishing
Год: 1997
Формат: PDF
Размер: 17 Mb
Язык : English
Для сайта: MirKnig.com

There is no idea that seems so much misunderstood as this idea of "Money." On the one hand we find many people engaged in a mad chase after "money for moneys sake," and on the other hand, many others who are decrying money as the root of all evil, and severely criticizing the tendency of the age to seek money actively.
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Founders at Work: Stories of Startups' Early Days
Автор: Jessica Livingston
Название: Founders at Work: Stories of Startups' Early Days
Издательство: Apress
Год: 2007
Формат: PDF
Размер: 15 Mb
Язык : English
Для сайта: MirKnig.com

technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.
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Customer Relationship Management
Автор: Kristin Anderson, Carol Kerr.
Название: Customer Relationship Management
Издательство: McGraw-Hill.
Год: 2002
Формат: PDF
Размер: 18 Mb
Язык : English
Для сайта: MirKnig.com

All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.
As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
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Freedom, Inc.: Free Your Employees and Let Them Lead Your Business to Higher Productivity, Profits, and Growth

Название: Freedom, Inc.: Free Your Employees and Let Them Lead Your Business to Higher Productivity, Profits, and Growth
Издательство: Crown Business
Автор: Brian M. Carney, Isaac Getz
Год: 2009
Количество страниц: 336
Формат: PDF
Размер: 2 mb
Язык: English

The key to a successful business is affording your employees more breathing room, claim journalist Carney and management professor Getz. Using examples of worker-centric companies countrywide, they make the case that the more freedom employees are given, the more rewards the company will reap. Starting with the history of workplaces—Thomas Jefferson's theories figure prominently—and a plethora of stories of such successful companies as FAVI, USAA, Vertex and Harley, the authors concentrate heavily on the importance of running a why company—making sure employees know why they're doing what they're doing—rather than a how company, in which employers instruct their employees on how to do their jobs. Much space is given to the art of listening to employees, building an environment that allows them to grow and self-direct, breaking away from hierarchical and bureaucratic corporate structure, treating workers as equals and motivating them to self-motivation. Worthy prescriptions all, but without the backing of wide-reaching data or larger vision, repetition replaces argument—and the whole suffers.
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Return to the Little Kingdom: Steve Jobs and the Creation of Apple

Название: Return to the Little Kingdom: Steve Jobs and the Creation of Apple
Издательство: Overlook TP
Автор: Michael Moritz
Год: 2010
Количество страниц: 352
Формат: PDF
Размер: 1,5 mb
Язык: English

In 1984, The Little Kingdom told the story of Apple's first decade alongside the histories of Steve Jobs and Steve Wozniak. Now Moritz revisits his classic biography in light of what Apple has become, offering for the first time in paperback the only from the ground up account of Apple's early years.
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Contemporary Marketing (14th Edition)
Авторы: Dave Kurtz
Издательство: South-Western College Pub
Год: 2009
Кол-во страниц: 664
Формат: pdf
Размер: 38 Мб
Язык: english


Over the years, Boone and Kurtz's Contemporary Marketing has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, Contemporary Marketing remains in a class by itself.
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Делопроизводство. Образцы документов
Название: Делопроизводство. Образцы документов
Автор: Айман Т.О.
Год издания: 2005
Издательство: РИОР
Страниц: 239
Формат: PDF
Размер: 13,7 Мб (+3%)

В книге приведены практические рекомендации и типовые формы документов делопроизводства в современных организациях.
Издание рекомендуется руководителям, секретарям, сотрудникам кадровых служб, работникам предприятий любых форм собственности и сферы деятельности, а также лицам, обучающимся делопроизводству.
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Highly recommended - English for the hotel and catering industry
Автор:Revell R., Scott C., Stott T.
Название:Highly recommended - English for the hotel and catering industry
Издательство:Oxford University Press
Год:1995
Формат:PDF
Размер:18.74MB
Язык:English
Для сайта: MirKnig.com
Popular elementary-level course for younger adult learners on hotel and catering courses in schools and colleges, or people training for a carreer in the hospitality sector. It provides the English needed for dealing with customers and colleagues in a variety of hotel and restaurant situations, such as: taking bookings, checking guests in and out, dealing with enquires and complaints, explaining dishes, taking payments. Listening and speaking practice, extended real-world activity at the end of each unit, a language review action with aditional explanations and 'Test yourself' exercise, a multilingual wordlist with vocabulary in French, German, Italian, Japanese and Spanish.
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Q & A on Intellectual Property Law (2nd edition)

Название: Q & A on Intellectual Property Law (2nd edition)
Издательство: Rоutledge-Cаvendish
Автор: Alan Murdie
Год: 2000
Количество страниц: 350
Формат: PDF
Размер: 1 mb
Язык: English

In the 21st century intellectual property law continues to be a challenging and immensely varied subject and one of great contemporary relevance. Embracing a wide range of human endeavours from science and new technology to the entertainment industry,it is intimately tied up with the expansion of publishing and commerce over the Internet. At the same time, the courts have continued to show that many older principles of intellectual property law have a contemporary relevance and may be creatively applied to address modern problems and situations.
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