Название: Distribution Channels: Understanding and Managing Channels to Market
Издательство: Kogan Page
Автор: Julian Dent
Количество страниц: 368
Размер: 3 mb
Distribution represents about 50% of the activities of almost every industry and is critical to a company's success. Distribution is about more than logistics; it is about accessing and servicing markets and customers, controlling brands, creating differentiation, and improving the business model. This book targets those who are involved in the marketing and distribution of products and services, whether they are working for a supplier, a customer, or another player. It provides a fast track to the issues, measures, relationships and success factors involved in bringing products and services to market, and is especially relevant for those who are looking for guidance in addressing the commercial and financial aspects of their role. It is also relevant to those who are financially literate but new to the concerns of distribution.
Название: Environmental and Material Flow Cost Accounting: Principles and Procedures
Автор: Christine M. Jasch
Количество страниц: 194
Размер: 3 mb
Recognizing the increasing importance of environmental issues, energy prices, material availability and efficiency and the difficulty of adequately managing these issues in traditional accounting systems, several companies all over the world have started implementing Environmental and Material Flow Cost Accounting (EMA and MFCA). Environmental and Material Flow Costs Accounting explains and updates the approach developed for the United Nations Department of Economic and Social Affairs (DSD/UNDESA) and the International Federation of Accountants (IFAC) and in addition includes experiences of several case studies and recent developments regarding EMA and MFCA in national statistics and ISO standardization.
Название: The Complete Licensing Kit
Издательство: Sphinx Publishing
Автор: James L. Rogers, Ron Idra
Количество страниц: 288
Размер: 7 mb
Licensing is a multi-billion dollar industry. More people than ever are involved with intellectual property transactions and arrangements in everyday business. Anyone using, selling, transferring, giving, or obtaining permissions to use a product protected by intellectual property law can benefit from this book. It serves as an introduction and guide to reviewing, writing, and negotiating most of the licenses and agreements necessary to turn intellectual property into profit. Whether you are a business owner, inventor, engineer, artist, writer, photographer, or freelancer-The Complete Licensing Kit will give you a better understanding of your intellectual property rights and the processes of licensing and permission.
Название: Essentials of Business Processes and Information Systems
Автор: Simha R. Magal, Jeffrey Word
Количество страниц: 200
Размер: 16 mb
This supplement text bridges the gap between the fundamentals of how businesses operate (processes) and the tools that business people use to accomplish their tasks (systems). The authors have developed this text for an introductory MIS or general business course to establish a fundamental understanding of business processes. Business students, regardless of their functional discipline, will be able to apply the real-world concepts discussed in this text immediately upon entering the workforce.
Название: Managing Brand You: 7 Steps to Creating Your Most Successful Self
Автор: Jerry S. Wilson, Ira Blumenthal
Количество страниц: 256
Размер: 8 mb
Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us--and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.
Название: Managing Service Operations: Design and Implementation
Издательство: Sage Publications Ltd
Автор: William J Hollins, John Higgins
Количество страниц: 312
Размер: 2 mb
Guiding readers through each stage in the design and implementation of service operations, this book combines lively examples that are easy to relate to with clearly explained theory. Readers are introduced to the main differences between managing services to managing products and given a concise induction into the core principles of operations management. The text then maps out each consecutive stage in the life of a service, from the initial business proposal for a new service, through market research practices, to the development and implementation of a service and concludes with the termination and disposal of a service
Название: Becoming a Successful Manager, Second Edition
Автор: J. Robert Parkinson, Gary Grossman
Количество страниц: 224
Размер: 2 mb
Being promoted to manager is exciting and rewarding. However, it imposes a major responsibility, because of the influence and impact you now have on the lives of many people. If you carry out the job with care, you will fulfill your responsibilities effectively. Becoming a Successful Manager employs a teaching approach we call "The Discovery Method." Through practical exercises and thought-provoking questions, you discover how to effectively manage others as successfully as you have managed yourself. While reading this book, you will feel like a mentor is by your side coaching you through difficult experiences and patting you on the back when you need it.
Название: Консультант-хамелеон: Консультирование, адаптированное к организационной культуре
Автор: Эндрю Холмс
Издательство: Дело и сервис
Размер: 5.4 Мб
Книга является практическим руководством для консультантов, работающих в различных сферах. Основываясь на собственном опыте, автор предлагает оригинальную концепцию и модели консультирования. Наличие в названии слова "хамелеон" означает способность консультанта адаптировать свое поведение, подходы и стиль работы под клиента, что делает консультанта советником, достойным доверия.
Автор: by Ron Paul
Название: Pillars of Prosperity: Free Markets, Honest Money, Private Property
Издательство: Mises Institute
Размер: 10 Mb
Язык : English
Для сайта: MirKnig.com
This economic manifesto by Ron Paul collects his greatest speeches and debates over the last 30 years, and provides documentary evidence that he is not only a master of the topic; he has provided a coherent explanation of nearly everything the government has done wrong in this area since he first entered public office. He also provides a way out, as implied by the subtitle: free market, honest money, and private property.
Автор: By Michael Miller
Название: Making a Living from Your eBay® Business, Second Edition
Размер: 12 Mb
Язык : English
Для сайта: MirKnig.com
The power of online auctions is attracting hundreds of thousands--if not millions--of users who want to turn their eBay hobbies into profitable businesses. While turning an eBay hobby into an eBay business might look easy, making that business profitable is much more difficult. Not enough sellers treat their eBay sales as a business, and subsequently are disappointed in the results. To launch a successful and profitable eBay business, the detailed instructions in this book will show you how to get started. It will help you determine what kind of business you want to run, write an action-oriented business plan, establish an effective accounting system, set up a home office, obtain starting inventory, arrange initial funding, establish an eBay presence, and arrange for automated post-auction management.