Антикризисное управлениеНазвание: Антикризисное управление
Автор: Петухов Д.В.
Издательство: МИЭМП
Год: 2010
Страниц: 134
Формат: pdf
Размер: 5,3 mb

В данном курсе в теоретическом и практическом аспектах рассматривается комплекс вопросов, связанных с коренными изменениями в системе управления предприятием в условиях рыночной нестабильности.
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Complete Idiot's Guide to Brand Management
Автор: Patricia F. Nicolina
Название: Complete Idiot's Guide to Brand Management
Издательство: Alpha
Год: 2000
Формат: PDF
Размер: 30 Mb
Язык: English
Для сайта: MirKnig.com

Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.
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Практика дао Toyota. Руководство по внедрению принципов менеджмента Toyota
Название: Практика дао Toyota. Руководство по внедрению принципов менеджмента Toyota
Автор: Д. Лайкер, Д. Майер
Издательство: Альпина Бизнес Букс
ISBN: 5-9614-0431-5
Год: 2006
Страниц: 588
Язык: Русский
Формат: pdf
Размер: 25.7 Мб

Бережливое производство, разработанное в компании Toyota, - одна из наиболее совершенных моделей бизнеса. Во многих ведущих мировых компаниях уже построено бережливое производство, многие (в том числе и российские) компании находятся на пути его внедрения. Книга призвана помочь преодолеть многочисленные препятствия на пути практического внедрения принципов менеджмента Toyota.
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Hands-On Training: A Simple and Effective Method for On-the-Job Training

Название: Hands-On Training: A Simple and Effective Method for On-the-Job Training
Издательство: Berrett-Koehler Publishers
Автор: Gary R Sisson
Год: 2001
Количество страниц: 105
Формат: PDF
Размер: 1 mb
Язык: English

On-the-Job Training (OJT) is the single most used training method in organizations today. But it is also the most misused—because very few of those doing OJT are ever trained how to do it. In Hands-On Training, Gary Sisson draws on thirty-five years of training experience to lay out a simple, systematic approach to OJT that can be understood and applied by anyone in any organization—managers, line or staff supervisors, employees, and both internal and external human resource and training professionals.
  • 0
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Advertising and Promotion. An integrated marketing communications perspective
Автор:Georg E.Belch, Michael A.Belch
Название: Advertising and Promotion. An integrated marketing communications perspective: sixth edition
Издательство: McGraw-Hill/Irwin
Год: 2003
Формат: PDF
Размер: 6 Mb
Язык: English
Для сайта: MirKnig.com

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy.
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Magic Words That Bring You Riches
Автор: Ted Nicholas
Название: Magic Words That Bring You Riches
Издательство: Access Publishers Network
Год: 2001
Формат: PDF
Размер: 11 Mb
Язык: English
Для сайта: MirKnig.com

"Actually, in addition to individual "magic words", Nicholas also provides "magic" phrases, sentences, paragraphs, and even essay-length compositions which can (he insists) "bring you riche$." He also explains in detail when and how to derive the greatest benefit from them. Before getting into the book's text, I reviewed the Contents. My response was, "You've got to be kidding!" Then in Part I, Nicholas claims that certain "magic words" can get anyone anything she or he wants in life (!).
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Категория » КНИГИ » БИЗНЕС

The Advertised Mind
Автор: Erik Du Plessis
Название: The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Издательство: Kogan Page
Год: 2005
Формат: PDF
Размер: 2,5 Mb
Язык: English
Для сайта: MirKnig.com

Recall and persuasion are today's primary measures of ad effectiveness. Du Plessis makes the case that emotion is actually the foundation of both, a major shift that he says today's advertisers are reluctant to accept. ... Go ahead and pick it up the book will give you a competitive advantage.
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Категория » КНИГИ » БИЗНЕС

Advertising for dummies
Автор: Gary Dahl
Название: Advertising for dummies
Издательство: Wiley Publishing
Год: 2007
Формат: PDF
Размер: 3,5 Mb
Язык: English
Для сайта: MirKnig.com

Think of Advertising For Dummies, 2nd Edition, as a guidebook to map your
way through the back alleys, side streets, and secret pathways leading to
effective advertising. Advertising can be a very intimidating subject — it has
its own language; it comes in a huge array of media choices; it requires, when
done right, creativity, clarity, and solid production values to cut through its
own clutter; and it costs a lot of money. But advertising is also essential to
the success of your business. Use this travel guide to chart your course down
the hidden boulevards of advertising, and you may discover that, indeed, the
streets are paved with gold.
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Public Relations for Dummies

Автор: Eric Yaverbaum and Bob Bly
Название: Public Relations for Dummies
Издательство: Wiley Publishing
Год: 2006
Формат: PDF
Размер: 3 Mb
Для сайта: MirKnig.com

n “Public Relations for Dummies” 2nd edition , authors Eric Yaverbaum and Bob Bly explain extremely simple the basics of PR for everyone who wants to understand the concept and the need of public relations services.
Eric Yaverbaum has more than 25 years of experience in the practice of public relations and has earned a reputation for his unique expertise in strategic media relations, crisis communications, and media training.
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The Discourse of Advertising
Автор: Guy Cook
Название: The Discourse of Advertising
Издательство: Routledge
Год: 2001
Формат: PDF
Размер: 49 Mb
Язык: English
Для сайта: MirKnig.com

The Discourse of is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, etc.). The balance between theory and practice is excellent. examples are mostly recent, and taken from a variety of supports (e.g. billboards, Internet, TV, magazines). The application of theoretical concepts to ads and literature provides a better understanding of these concepts, and especially allows for the distinction between the two genres. An excellent introductory tool not only to the field of but also to the larger field of discursive studies in general, provided that instructors complete it with examples of ads particularly meaningful for their students..
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