The Discourse of Advertising
: Guy Cook
: The Discourse of Advertising
: Routledge
: 2001
: PDF
: 49 Mb
: English
: MirKnig.com

The Discourse of is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, etc.). The balance between theory and practice is excellent. examples are mostly recent, and taken from a variety of supports (e.g. billboards, Internet, TV, magazines). The application of theoretical concepts to ads and literature provides a better understanding of these concepts, and especially allows for the distinction between the two genres. An excellent introductory tool not only to the field of but also to the larger field of discursive studies in general, provided that instructors complete it with examples of ads particularly meaningful for their students..
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: olgenpri | 31 2011 | : 0 |

Change management in information services (2nd edition)

: Change management in information services
: Ashgte ublishing
: Lyndon Pugh
: 2007
: 230
: PDF
: 1 mb
: English

Information services are currently going through what is probably the most significant period of change in their history. At the same time, thinking about organisational change in general management has continued to develop, and many of the emerging ideas, strategies and processes are increasingly relevant to information services.Since the first edition of this highly regarded book was published in 2000 the pace of change has accelerated because of the influence of digitisation and technological developments in general, the emergence of what might be called a business culture, changes in skills and knowledge requirements, and changes in user and personnel attitudes.
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: marcil2000 | 31 2011 | : 0 |

The Management of a Student Research Project (3rd edition)

: The Management of a Student Research Project
: Gwer ublishing Cmpany
: John A. Sharp, John Peters, Keith Howard
: 2003
: 278
: PDF
: 5 mb
: English

The ability to carry out research successfully has come to be seen as a "key transferable skill" required of all higher education students - and this book addresses directly the skill element of this. Furthermore the research process, at all levels, is far more systematized than in the past. The single largest change since the second edition came out in 1996 has been the impact of the World Wide Web on student research.
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: marcil2000 | 31 2011 | : 0 |

Winning New Business In Construction

: Winning New Business In Construction
: Gwer ublishing
: Terry Gillen
: 2005
: 114
: PDF
: 5,5 mb
: English

In this guide, Gillen addresses technical specialists in the construction industry who have no training in marketing, selling and negotiating. He explains key market concepts, essential and advanced selling and negotiating skills, and how to write proposals and make presentations. He also offers advice about keeping existing customers and entering
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: marcil2000 | 31 2011 | : 0 |

Contracting for Project Management

: Contracting for Project Management
: Gwer ublishing
: J. Rodney Turner
: 2003
: 176
: PDF
: 6 mb
: English

In all but the smallest of projects the project sponsor inevitably has to buy-in the services of other suppliers. Goods and services must be bought, and this requires people to make contracts so that they know the basis on which they are working with each other and to deal with any disagreements that subsequently arise. This means that a knowledge of contracting specifically for project management is necessary if a project is to avoid difficulties and reach a successful conclusion. This volume - which stems from the third edition of the "Gwer Handbook of Project Management" - concentrates specifically on the contracting issues that surround projects of any size.
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: marcil2000 | 31 2011 | : 0 |

Confessions of an Advertising Man
: David Ogilvy - Confessions of an Advertising Man
: David Ogilvy
: Business & Money
: 2004
: English
: 208 pages
: Southbank Publishing
: PDF
ISBN-10: 1904915019
ISBN-13: 978-1904915010
: 19.96Mb

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather.
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: Danik94 | 31 2011 | : 0 |

Managing Global Financial and Foreign Exchange Rate Risk

:Ghassem A. Homaifar
: Managing Global Financial and Foreign Exchange Rate Risk
: Wiley Finance
: 2004
: PDF
: 2,5 Mb
: English
: MirKnig.com

From the balance of payment exposure to foreign exchange and interest rate risk, to credit derivatives and other exotic options, futures, and swaps for mitigating and transferring risk, this book provides a simple yet comprehensive analysis of complex derivatives pricing and their application in risk management. The risk posed by foreign exchange transactions stems from the volatility of the exchange rate, the volatility of the interest rates, and factors unique to individual companies which are interrelated. To protect and hedge against adverse currency and interest rate changes, multinational corporations need to take concrete steps for mitigating these risks.
Managing Global Financial and Foreign Exchange Rate Risk offers a thorough treatment of price, foreign currency, and interest rate risk management practices of multinational corporations in a dynamic global economy. It lays out the pros and cons of various hedging instruments, as well as the economic cost benefit analysis of alternative hedging vehicles. Written in a detailed yet user-friendly manner, this resource provides treasurers and other financial managers with the tools they need to manage their various exposures to credit, price, and foreign exchange risk.
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: olgenpri | 30 2011 | : 0 |

Encyclopedia of Business & Finance
: many authors
: Encyclopedia of Business & Finance 1-2 VOL
: MacMillan Reference Library
: 2006
: PDF
: 8 Mb
: English
: MirKnig.com

This encyclopedia is designed to "summarize the body of knowledge that we know as business in one place and in language appropriate to the layperson." The 315 articles cover the major functional areas of business: accounting, economics, finance, information systems, law, management, and marketing. Special emphasis is given to the topics of careers and business ethics. While some articles emphasize the historical development of a topic, others focus on current business activity and conditions. The second edition contains more than 30 new articles, most of them related to technology, new areas of business knowledge, international topics, and new organizations and legislation.
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: olgenpri | 30 2011 | : 0 |

A Weberian analysis of business groups and financial markets

: A Weberian analysis of business groups and financial markets: Trade relations in Taiwan and South Korea and some major stock exchanges
: Ashgte ublishing
: Sandro Segre
: 2008
: 131
: PDF
: 1 mb
: English

Moral economy, as a set of rules which regulate market transactions, has been the object of much research and debate since the 1980's. Classical sociological authors as Weber, Simmel, and Toennies also dealt with this subject, however. Weber, in particular, dwelt on the rules of the moral economy in the financial markets. This work intends, first of all, to shed light on Weber's contribution, as distinguished from those of Simmel and Toennies. Secondly, with reference to Weber and Simmel, it formulates two models of business relations, one oligopolistic and the other based on free competition, and shows the consequences on competitiveness in the World market that flow from the prevalence of the one model or the other. In this connection, Network and Rational Choice Theories are mentioned. Finally, the conduct of actors in financial markets is accounted for by making reference to Weber's writings on the London and Berlin Stock Exchanges, and to investigations on contemporary financial markets.
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: marcil2000 | 30 2011 | : 0 |

Risk-Based Auditing

: Risk-Based Auditing
: Gwer ublishing
: Phil Griffiths
: 2005
: 220
: PDF
: 6 mb
: English

The role of internal audit is changing. The Sarbanes Oxley legislation in the US and the Combined Code for Corporate Governance in the UK focused on the need to demonstrate the active management of risks and report on this subject to shareholders. Boards of Directors are therefore increasingly requiring their internal audit functions to provide a much higher level of assurance in this regard.
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: marcil2000 | 30 2011 | : 0 |