Название: Banking and Financial Institutions Law in a Nutshell
Издательство: West Law School
Автор: A. Lovett
Количество страниц: 511
Размер: 13 mb
Authoritative coverage provides a foundation for understanding recent developments in banking and financial institutions. Text covers subjects such as increased competition, deregulation, bank and thrift failures, large-scale bailout, and restructuring efforts. Unresolved challenges include budget stimulus, deficits, and renewed supervision by regulators.
Название: Detective Marketing: Creative Common Sense in Business
Издательство: Stefan Engeseth Publishing
Автор: Stefan Engeseth, Jan Cederquist, Magnus Eriksson
Количество страниц: 180
Размер: 2,5 mb
In his book Detective Marketing, Stefan has succeeded in creating what we always strive for: simplicity, clarity, perfection. Using simple, yet thought-provoking examples, he manages to inspire both creativity and clear-sightedness. His hypothetical cases use humor to tickle the imagination and to shed new light on the role of common sense in marketing and communications. Claes Andréasson, Director, Absolut Akademi, The Absolut Company Stefan Engeseth crackles with energy in his book Detective Marketing. He`s not afraid to think differently and he does so with the authority of long practical experience.
Название: How to Make Money with YouTube
Автор: Brad Schepp, Debra Schepp
Количество страниц: 240
Размер: 4 mb
Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to their secrets.
Название: Money, Bank Credit, and Economic Cycles
Издательство: Ludwig von Mises Institute
Автор: Jesus Huerta de Soto
Количество страниц: 885
Размер: 3 mb
Such a book as this comes along only once every several generations: a complete comprehensive treatise on economic theory. It is sweeping, revolutionary, and devastating--not only the most extended elucidation of Austrian business cycle theory to ever appear in print but also a decisive vindication of the Misesian-Rothbardian perspective on money, banking, and the law.
Название: The Art of Profitability
Издательство: Warner Business
Автор: Adrian Slywotzky
Количество страниц: 206
Размер: 1,5 mb
What do Barbie dolls, Nokia phones, and American Express credit cards have in common? They all represent a powerful business model called pyramid profit. How about Intel, Microsoft, and Stephen King? They all exploit another model called value chain position profit. THE ART OF PROFITABILITY reveals the invisible but important governing principles that can mean the difference between business failure and success. Writing with wit and provocative insight, bestselling author Adrian Slywotzy tells the story of eccentric strategy teacher David Zhao and his young student.
Название: Marketing Out Of Control
Автор: Keith Wardell
Количество страниц: 265
Размер: 5 mb
The consumer has taken control of the marketing process. With over 2 billion searches per day and countless retail visits and telephone calls, customers are taking the initiative. They have access to more information than ever before and the ability to communicate instantly with friends, marketers and trusted sources. The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from manufacturers and retailers to their customers.
Название: Переговоры об откате
Автор: Дмитрий Ткаченко, Максим Горбачев
Размер: 5.4 Мб
В книге рассматривается практический инструментарий, необходимый для ведения переговоров об откате в процессе работы с клиентами. Издание предназначено для коммерческих директоров, руководителей сбытовых подразделений, менеджеров по продажам. Книга основана на практическом опыте работы в "откатоопасных" отраслях бизнеса и проведения авторского тренинга "Переговоры об откате".
Название: Buying & Selling Music, Instruments, and Music Collectibles on eBay
Издательство: Course Technology PTR
Автор: Mark Abdelnour
Количество страниц: 376
Размер: 14 mb
If you're a music lover, you may be surprised at the incredible wealth of treasures eBay offers-right at your fingertips. "Buying & Selling Music, Instruments, and Music Collectibles on eBay" is the guide you need for conducting in-depth research, finding exactly what you're searching for online, and making intelligent bids. Avoid bad buys with insider tips on savvy bidding strategies. Are you interested in selling an instrument on eBay? Find out how you can set up shop as you get advice for taking and posting photos, writing catchy descriptions, and setting your starting price. Whether you're searching for that hard-to-find vinyl album or looking for the highest offer on your old guitar, "Buying & Selling Music, Instruments, and Music Collectibles on eBay" gives you the skills you need to meet your goals quickly and hassle-free.
Название: Business Law and the Regulation of Business
Издательство: South-Western College/West
Автор: Richard A. Mann, Barry S. Roberts
Количество страниц: 1296
Размер: 14 mb
Praised by students for its accurate and straightforward coverage of the law, BUSINESS LAW AND THE REGULATION OF BUSINESS illustrates how legal concepts can be applied to common business situations. This book's comprehensive, yet succinct approach provides the depth of coverage ideal for business success and CPA exam preparation without the technical jargon. Choose Mann/Roberts' BUSINESS LAW AND THE REGULATION OF BUSINESS, 10TH EDITION for the business law presentation you can trust, understand and retain for long-term business success.
Retail Category Management: Decision Support Systems for Assortment, Shelf Space, Inventory and Price Planning
Название: Retail Category Management: Decision Support Systems for Assortment, Shelf Space, Inventory and Price Planning
Автор: Alexander Hubner
Количество страниц: 216
Размер: 2 mb
Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices.