Communicating for Results: A Guide for Business and the Professions

Название: Communicating for Results: A Guide for Business and the Professions
Издательство: Wadsworth Publishing
Автор: Cheryl Hamilton
Год: 2007
Количество страниц: 480
Формат: PDF
Размер: 12 mb
Язык: English

This best-selling text will show you the basic concepts and techniques you need to successfully communicate in today's business world, regardless of your current level of business experience. Covering every aspect of the communication process, COMMUNICATING FOR RESULTS will give you a competitive edge in any business situation-from the initial interview to making skilled presentations (complete with professional visual aids) to assuming a leadership role. In addition, you'll find online video clips of common professional scenarios paired with the text's concepts, giving you a realistic glimpse into the business world and an opportunity to see how theory translates into practical action that will help you improve your chance of career success!
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Statistics for Management and Economics, Abbreviated Edition (with Essential Textbook Resources Printed Access Card)
Название: Statistics for Management and Economics, Abbreviated Edition (with Essential Textbook Resources Printed Access Card)
Издательство: Cengage Learning; 9 edition
Автор: Gerald Keller
Год: 2011
Количество страниц: 816
Формат: PDF (оригинал) открывать файл программой STDU Viewer
Размер: 19.6 mb
Язык: English
Для сайта: MirKnig.com

This worldwide best-selling business statistics book teaches readers how to apply statistics to real-world business problems through the author's unique three-step approach to problem solving. Readers learn to IDENTIFY the right technique by focusing on the problem objective and data type. They then learn to COMPUTE the statistics by hand or by using Excel or Minitab. Finally, they INTERPRET the results in the context of the problem. This approach enhances user comprehension as well as practical skills.
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Категория » КНИГИ » БИЗНЕС

Strategic Management

Название: Strategic Management: Concepts: Competitiveness and Globalization
Издательство: South-Western College Pub
Автор: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
Год: 2010
Количество страниц: 448
Формат: PDF
Размер: 13 mb
Язык: English

Introduce strategic management concepts using the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious scholars, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CONCEPTS, 9E provides an intellectually rich, yet thoroughly practical, analysis of strategic management concepts today.
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The Complete Idiot's Guide to Small Business for Canadians
Автор: Larry Easto
Название: The Complete Idiot's Guide to Small Business for Canadians
Издательство: Pearson Education Canada
Год: 2002
Формат: PDF
Размер: 16 Mb
Язык : English
Для сайта: MirKnig.com

You have a dream. It’s a vision of the future that gives you a warm glow of contentment. Close your eyes and you can see it now: there you are, running your own business. No one is barking deadlines at you, or dishing out orders. You are in charge. You have created your own small company, with dozens of smiling customers handing you large sums of money, just for doing something you love to do. Happiness, prestige, and financial well-being are yours.
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Marketing Planning and Strategy
Автор: Subhash C. Jain
Название: Marketing Planning and Strategy
Издательство: South-Western Educational Publishing
Год: 1999
Формат: PDF
Размер: 13 Mb
Язык : English
Для сайта: MirKnig.com

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
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Категория » КНИГИ » БИЗНЕС

Law of Financial Success
Автор: Fiduciary Press
Название: Law of Financial Success
Издательство: Kessinger Publishing
Год: 1997
Формат: PDF
Размер: 17 Mb
Язык : English
Для сайта: MirKnig.com

There is no idea that seems so much misunderstood as this idea of "Money." On the one hand we find many people engaged in a mad chase after "money for moneys sake," and on the other hand, many others who are decrying money as the root of all evil, and severely criticizing the tendency of the age to seek money actively.
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Founders at Work: Stories of Startups' Early Days
Автор: Jessica Livingston
Название: Founders at Work: Stories of Startups' Early Days
Издательство: Apress
Год: 2007
Формат: PDF
Размер: 15 Mb
Язык : English
Для сайта: MirKnig.com

technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company.
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Customer Relationship Management
Автор: Kristin Anderson, Carol Kerr.
Название: Customer Relationship Management
Издательство: McGraw-Hill.
Год: 2002
Формат: PDF
Размер: 18 Mb
Язык : English
Для сайта: MirKnig.com

All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.
As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.
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Freedom, Inc.: Free Your Employees and Let Them Lead Your Business to Higher Productivity, Profits, and Growth

Название: Freedom, Inc.: Free Your Employees and Let Them Lead Your Business to Higher Productivity, Profits, and Growth
Издательство: Crown Business
Автор: Brian M. Carney, Isaac Getz
Год: 2009
Количество страниц: 336
Формат: PDF
Размер: 2 mb
Язык: English

The key to a successful business is affording your employees more breathing room, claim journalist Carney and management professor Getz. Using examples of worker-centric companies countrywide, they make the case that the more freedom employees are given, the more rewards the company will reap. Starting with the history of workplaces—Thomas Jefferson's theories figure prominently—and a plethora of stories of such successful companies as FAVI, USAA, Vertex and Harley, the authors concentrate heavily on the importance of running a why company—making sure employees know why they're doing what they're doing—rather than a how company, in which employers instruct their employees on how to do their jobs. Much space is given to the art of listening to employees, building an environment that allows them to grow and self-direct, breaking away from hierarchical and bureaucratic corporate structure, treating workers as equals and motivating them to self-motivation. Worthy prescriptions all, but without the backing of wide-reaching data or larger vision, repetition replaces argument—and the whole suffers.
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Return to the Little Kingdom: Steve Jobs and the Creation of Apple

Название: Return to the Little Kingdom: Steve Jobs and the Creation of Apple
Издательство: Overlook TP
Автор: Michael Moritz
Год: 2010
Количество страниц: 352
Формат: PDF
Размер: 1,5 mb
Язык: English

In 1984, The Little Kingdom told the story of Apple's first decade alongside the histories of Steve Jobs and Steve Wozniak. Now Moritz revisits his classic biography in light of what Apple has become, offering for the first time in paperback the only from the ground up account of Apple's early years.
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